Jamie Russell, Michele Massaglia, and Misty Lombardi
Annie Vazquez and Ed Geopfert
Michelle Pooch and Philip Gray
Ocean Drive hosted the South Florida launch party for Splat Hair Chalk, bringing the dip-dye hair trend to life at Shore Club South Beach on April 13, 2013. The party was a sea of green, pink, blue, and violet as guests were "splatted" by the brand’s stylists and enjoyed color-themed Chambord Vodka cocktails. The evening was captured by an Instagram photo station, which posted images of partygoers tagging the party's official hashtag #MiamiLovesSplat on a jumbo projection screen. Curated beats provided by DJ Michelle Pooch.