On Juice's New Summer Cleanse
July 05, 2014 | by jared shapiro | Food & Drink News
In juice-crazed South Florida, On Juice is setting its sights on keeping Miami healthy.
On Juice has 11 flavors, including Unbeetable, Piña-Kale-Lotta, Lemon-Aid, and Mint Condition.
“I can’t remember the last time I got sick,” says Olga Kuzenkov, founder and “juiceologist” at Boca Raton–based On Juice. “Our bodies require vitamins and nutrients to function at their optimal level. Just like your car, if you want it to last a long time, you put the best fuel in it. Unfortunately, most people don’t.”
In a town so focused on outer beauty, it’s ironic that one of the biggest pushes in Miami now is for internal health. All the high-protein food we eat is significantly more acid-forming, with negative consequences for our health. Juices provide a way to eliminate the buildup of toxins that a diet heavy in meat can promote.
This summer, the company has rolled out its Belly Breakthrough Cleanse—four juices for one day (a five-day supply costs $250)—designed to flush toxins, clean the kidneys, and repair digestion using mostly organic lemon, kale, pineapple, spinach, carrots, and various other roots, which are processed in a cold-press juicer. “Cold-pressed juice offers a higher level of digestive enzymes,” says Kuzenkov. “The way most other juices are made warms up the cells of the fibers, and you actually lose a lot of benefits and digestive enzymes. Cold press preserves those ingredients.”
Kuzenkov, who moved here from Ukraine 18 years ago, says Florida is an inspiration for her juiced-up life. “Here, we are almost naked 80 percent of the year, so people pay a lot of attention to the way they look,” she says. Hence, the demand for On Juice is greater than ever. This summer, the company is opening its first storefront location in Aventura Mall, conveniently right next to Lululemon. Yes, it’s a total departure from typical “mall food,” but in South Florida, it’s a perfect fit.
Cover shoot: Behind the scenes with Pitbull for the October 2014 issue of Ocean Drive magazine.