Baselworld 2015: Fendi's New Angry-Eyed Watches

April 15, 2015 | by Roberta Naas, atimelyperspective.com

All eyes were on Fendi Timepieces's latest watch collection at Baselworld 2015.

Silver Fendi Momento Watch

Fendi Momento Bag Bug watch with a silver strap.

There were a lot of great watches at Baselworld this year—from the high-tech to the haute-horology, and even space age-like watches. Then there were the classics, the retros, the refined. But then, there were the fun, whimsical watches that just let you breathe in and out with a smile—and Fendi Timepieces unveiled one of those. Meet the Fendi Momento Bag Bugs capsule collection of angry-eyed watches for women and men.

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Tiffany & Co. Unveils Newest Swiss-Made Watches

April 03, 2015 | by Roberta Naas, atimelyperspective.com

This week jeweler Tiffany & Co. announces the launch of two new timepiece collections.

Tiffany & Co

Tiffany & Co. East West.

Focusing on American design made in Switzerland, Tiffany & Co. today unveiled to the world its newest watch collections: CT60 and East West. Everything is made in Switzerland—under the very vigilant eyes of the less-than-three-year-young Tiffany & Co. Swiss Watch Company. Those who may remember Tiffany & Co. watches of the most recent decade, may note that the watches were fairly similar in nature and were not made by the brand, but were licensed to a larger group. After parting ways with that agreement, Tiffany & Co. leaders made the decision to create their own facility in Switzerland (as they had had back in the mid 1800s—established under the direction of founder Charles Lewis Tiffany). The concept is that if Tiffany & Co. is globally renowned for its craftsmanship and quality in jewelry, it should also have the same standards in watchmaking.

Tiffany & Co

Tiffany & Co. CT60 Calendar.

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Baselworld 2015: A Watch That Withstands Arctic Conditions

March 26, 2015 | by Roberta Naas, atimelyperspective.com

Tudor's latest reveal at Baselworld is the brand's North Flag collection designed to survive brutal elements—including arctic conditions.

Tudor Watches

Tudor North Flag watches.

Tudor is a brand that is almost synonymous with outdoor activity, from cars to sailing and more. Now, the brand takes the adventurous spirit a step further with the new North Flag collection with in-house-made movement. The line is named for the arctic and Antarctic—extremes of the planet, temperatures, and conditions. It was also named for the science exhibitions of the early 1950s, when the British North Greenland Expedition scientists wore Tudor Oyster Prince watches throughout their experiences in the hostile conditions. As such, the new watch is completely inspired by history, but offers a visionary look to today’s rugged adventures.

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