Online Ad Specs


  Dimensions Ad Format File Type Placement/ Position on page Third Party or Site Served? Materials Due
Standard Ads
Medium Rectangle 300x250 IAB Standard Flash, GIF, JPG Above the fold Either 5 business days
Leaderboard 728x90 IAB Standard Flash, GIF, JPG Above the fold Either 5 business days
Half Page 300x600 IAB Standard Flash, GIF, JPG Below the fold Either 5 business days

Partner Link

468x60 IAB Standard Flash, GIF, JPG Above the fold Either 5 business days
Roadblock Ads   (Min 2 ads per roadblock)
Homepage Roadblock Standard ads, excluding partner link IAB Standard Flash, GIF, JPG All ad zones 15 seconds; 3 loops 5 business days
Channel Landing Roadblock Standard ads, excluding partner link IAB Standard Flash, GIF, JPG All ad zones 15 seconds; 3 loops 5 business days
Video Video Size Length File Type File Size Looping Materials Due
Video Pre-Roll 960 pixels (16x9 ratio) or 640x480 15 seconds Flash 1.2 MB Plays once, no auto replay 7 business days
Expandable Ads
Placement Dimensions Full Pixel Expansion Size Expand Direction Unexpanded File Size Expanded File Size Visible Close Button Required
Medium Rectangle 300x250 600x250 Left 50k 200k Yes - Close or X
Leaderboard 728x90 728x315 Down 50k 200k Yes - Close or X
Half Page 300x600 600x600 Left 50k 200k Yes - Close or X
Flash ads
Placement Initial Load / File Size Total File Size (including Initial and Polite Load) Max # of Loops Max Animation Per Loop Flash Version Accepted ActionScript Version
Medium Rectangle 50k 250k 3 loops 15 seconds 10.0 or lower AS2 or AS3
Leaderboard 50k 250k 3 loops 15 seconds 10.0 or lower AS2 or AS3
Half Page 50k 250k 3 loops 15 seconds 10.0 or lower AS2 or AS3
Video in Banner
Placement Dimensions Full Size Max Bits Per Second Max Video Movie Length Video Control Requirements Additional Video detail
Medium Rectangle 300x250 1.2MB 550 kbps 30 seconds stop, pause, play and audio control buttons Must be user initiated and polite download
Leaderboard 728x90 1.2MB 550 kbps 30 seconds stop, pause, play and audio control buttons Must be user initiated and polite download
Half Page 300x600 1.2MB 550 kbps 30 seconds stop, pause, play and audio control buttons Must be user initiated and polite download
E-Newsletter Ads
Placement Dimensions Ad Format File Type Placement/ Position on page Third Party or Site Served? Materials Due
Top Leaderboard 600x70 IAB Standard GIF, JPG Above the fold Site served 5 business days
Bottom Rail 600x70 IAB Standard GIF, JPG Below the fold Site served 5 business days

General Guidelines

  1. Vendor Tracking: All 3rd party vendors are subject to approval.
  2. Audio: User initiated on click and contain mute button.
  3. Close Button: Must be visible and clearly identifiable.

Flash Ad Guidelines

  1. Must be submitted as .SWF with backup GIF or JPG.
  2. Each .SWF ad unit must have a click-through URL.

Creative Guidelines

  1. Niche Media has final approval for all ads.
  2. Niche Media reserves the right to remove an ad from its web sites at any time for any reason.

Submission Guidelines

  1. Submit creative at least 5 business days in advance of start date.
  2. All creative will be returned to client/agency to fix if it does not meet our ad specs.

 

For digital ad inquiries, please contact Courtland Lantaff (Courtland.Lantaff@nichemedia.net).

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