Chanel Fine Jewelry Nods to the Cosmos
by Laurie brookins
Diamond merchants knew precisely what they were doing in 1932 when they asked to meet with Coco Chanel: Three years into the Great Depression, to say the diamond business had been languishing would be a severe understatement, and faced with crisis, the gentlemen of the International Diamond Guild looked to a woman to be the savior of fine jewelry. (One envisions the moment to be hat-in-hand.) That Chanel had already built a business based on costume jewelry mattered little; rather, they were relying on the dazzling reputation of one of the world’s most celebrated women, whose very touch seemed to turn everything into gold—perhaps even, as they hoped, diamonds.
“Gabrielle Chanel was very famous at the time, know for creativity and freedom and giving new blood to an industry, and they wanted that,” says Benjamin Comar, international director of Chanel Fine Jewelry. “But it was also a creative challenge for her, the chance to try something new.”
Fast-forward to November 6, 1932. The official opening-night party was set for the following evening, but at a preview for members of the press on this day, stylish Parisians clamored to crash the event, eager to see what Mademoiselle Chanel had concocted for her first-ever fine jewelry collection. There, amid her private rooms at 29 Faubourg Saint-Honoré, guests were met with a visionary collection, which had been dubbed Bijoux de Diamants: A necklace inspired by a comet, from its five-point star to the tail of round-cut diamonds that wrapped around the throat, was widely considered to be the highlight of the forward-thinking collection. When asked about the Comète necklace, Chanel would relate to one journalist how she glanced up at the night sky while strolling the Champs-Élysées one evening, contemplating how she would imbue fine jewelry with her singular aesthetic, and found her answer among the stars: “I wanted to cover women in constellations,” she said.
As with so many of Chanel’s recollections throughout her lifetime, it’s debatable whether this moment actually occurred or might have been a romantic tale she conjured to enhance her mythology. But it’s undeniable that Bijoux de Diamants represented a significant step forward for Chanel and her house, as it combined her philosophies of craft and modern femininity into a new medium that also happened to be the priciest of the métiers that fell under the Chanel label. It’s also one of the earliest examples of Chanel’s desire to combine her love of art with fashion, a philosophy the house continues to embrace: This month you’ll see that idea come to fruition when Chanel hosts its first-ever Art Basel Miami Beach event on December 5; at press time the location was still to be determined.
It’s the latest chapter in the tale of the woman who counted Jean Cocteau, Pablo Picasso, and Salvador Dalí among her coterie and who surely appreciated the acclaim that surrounded her fine-jewelry debut, which praised her artistry and innovation in equal measure. “Nothing more harmonious, more sumptuous, or lighter could be imagined than these stars that appear to gently glide around the neck, or these little bows with their air of innocence, or these fringes set on tiaras like sparkling and magical strands of hair,” wrote one reviewer.
Eight decades later, Chanel’s inaugural fine-jewelry collection is being celebrated with an 80-piece, high-jewelry tribute that has been simply titled 1932. The collection debuted in Beijing in March and then in Paris in early July; following a US debut in October in New York (fittingly in a space adjacent to the Museum of Modern Art), this homage of diamonds and platinum, gold and pearls, rock crystal and sapphires was headed to Tokyo. As a tribute to Chanel’s inspiration, organizers have turned the various exhibition spaces into a de facto Chanel Planetarium, a dazzling observatory in which constellations on a domed sky share equal space with the brilliance of haute-couture jewels. Here, clients are afforded the opportunity to view the history and heritage inherent in Chanel’s attitude toward fine jewelry—which, unsurprisingly, walked a similar path as her approach to ready-to-wear. “Chanel translated the idea of freedom into everything she did, and that extended to the jewelry as well,” Comar says. “She freed women from very stiff, trophy-oriented jewelry, and in my opinion she transformed the industry with what she created. In this tribute collection, we wanted to honor that.”
More than two years in the making, the 1932 tribute collection largely takes its cue from Chanel’s original creations: You’ll see an updated version of that iconic Comète necklace, with a five-pronged star that has been reinterpreted in today’s 1932 collection to showcase at its center a 15-carat diamond. “Here’s the most exciting thing about that piece,” says Barbara Cirkva, fashion division president for Chanel. “The same workshop that crafted the original Comète necklace continues to work for us, and did [the 1932 tribute] necklace as well. That is a wonderful statement not only about our history, but also our commitment to continue crafting this art form within Paris.”
While respecting the past is key, the tribute collection also exhibits an undeniable versatility and look forward, an idea Chanel encouraged in her original collection and would undoubtedly appreciate. Visitors can start with the sautoir necklaces, in which sun pendants can instantly become brooches, while drippy chains that form a portion of a necklace could serve double-duty as bracelets (an homage to the notion that Chanel loved convertible jewelry), on through to those 80th-anniversary pieces featuring new inspirations, most significantly a grouping of lion-themed jewels in rutile quartz or rock crystal. These latter pieces are a sort of tribute-within- the-tribute, says Comar. “The lion pieces are quite special,” he notes. “Chanel [herself] never used the lion as inspiration or jewelry, and yet it was very important to her.”
Touring the collection required a Herculean effort in planning, but it’s unquestionably worth the effort, Cirkva says. “High jewelry is really all about the dream and the creation of that dream,” she explains. “It’s a great opportunity to explore how the fine jewelry ties back to the history and heritage of Coco Chanel and her fascination with comets and stars, but we’ve never been able to share that on a large scale.”
Ultimately, Chanel’s mastery of craft is without question the integral component of this celebratory collection. “To show 80 pieces of high jewelry in one room, that’s almost unheard of,” Cirkva says, noting that a few pieces have been added since the tour started, jewels crafted from those same Paris workrooms that Mademoiselle Chanel ventured into long ago. Whether rooted in legend or reality, certainly Coco Chanel would appreciate her house’s reasoning behind such an idea. Cirkva smiles as she adds, “We had to keep a few secrets.”
photography courtesy of chanel
Cover shoot: Behind the scenes with Pitbull for the October 2014 issue of Ocean Drive magazine.