CraveClean Makes Healthy Cupcakes You'll Actually Crave

May 09, 2014 | by Roxana Maza | Food & Drink News

Francesca Caltagirone has kicked carbs and calories to the curb, creating healthy snacks that don't taste like punishment.

craveclean cupcakes
CraveClean cupcakes come in flavors like peanut butter and oats and are topped with Greek yogurt. (photo: Bill Kearney)

In an ideal world, the consumption of cupcakes and muffins would whittle waistlines and thwart sugar crashes. CraveClean has taken a step toward making that possible.

Founded by Miami native and fitness fanatic Francesca Caltagirone, CraveClean offers a selection of protein-based muffins, cupcakes, cookies, and bars that are made with less than a dozen food-label-legible ingredients, such as protein powder, gluten-free oat flour, fresh-made almond milk, coconut oil, unsweetened apple sauce, and small amounts of Stevia. Even her preservative of choice is natural and found in organic foods. “The idea is that every ingredient I put in would be beneficial to your body in some way,” she says.

Before she launched CraveClean, Caltagirone struggled with fitting healthy snacks into her active lifestyle. “I was working out six days a week and turning to protein bars that had a bunch of sugar and ingredients I didn’t understand in them,” she explains.

Instead, she now turns to her moist, yummy cakes with attractive nutritional stats. Favorites include the PB&P, a peanut butter and oats cupcake that’s packed with protein and garnished with peanut butter frosting, with 135 calories and 14 grams of protein, and the Strawberry Fields, a vanilla cake filled with strawberries and topped with Greek yogurt (145 calories and 12 grams of protein). The dessert-ready chocolate-vanilla B&W muffin, meanwhile, comes in at an impressive 119 calories and only nine grams of carbs.

Caltagirone, who is opening a bakery at Eighth Street and Ponce De Leon Boulevard in early May, is willing to modify recipes to accommodate allergies and sensitivities to satisfy “mothers who buy it for their kids, fitness mothers, grandparents with diabetes, and fitness dads who get the jumbo size.” Says Caltagirone of CraveClean, “I love that it can change lives.” 3822 SW Eighth St., Miami, 305-431-4005

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