Y-Jet's Luxury Air Service Takes Off

February 03, 2014 | by Kelsey Marrujo | Pursuits

Y-Jet targets millennial customers.

Passengers enjoy Y-Jet's comfortable cabins. 

Marking its inaugural venture into the world of private aviation, Y-Jet held an exclusive cocktail party at the Gansevoort Park Hotel in New York City on January 7, 2014. The launch, hosted by top model Nykhor Paul and supported by Clase Azul ultra-premium tequila, Perrier-Jouët Champagne, Blac Label electronic cigars, Yosi Samra fashion and footwear, Gloss and Glam beauty services, and philanthropic bottled water brand FLUROwater, gave guests a glimpse of the jet club’s highly customizable flight experiences.

Y-Jet, a Los Angeles-based company led by founder and chief executive officer Joseph B. Atiba, targets savvy individuals with affordable annual membership prices, opening the window for these professionals to travel in luxury across the United States. Amenities for Y-Jetters run the gamut from departure time selection, choice cuisine from the flyer’s favorite restaurant to enjoy on board (available in select cities), and flight block-outs so that members can travel exclusively with other preferred passengers. The Y-Jet team mission is simple: to ensure luxury, comfort, affordability, and convenience for every traveler on every flight.

PHOTOGRAPHY BY NILS ERIK

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