CLOCKWISE FROM LEFT: Rolex Oyster Perpetual Datejust Special Edition, Omega Constellation Co-Axial, Chopard Happy Sport Mini, and Frédérique Constant Ladies Automatic

For decades, American watch buyers were enthralled by yellow gold, but in recent years that passion has largely shifted to pink and rose gold. Indeed, the rose-gold category has emerged as the leading precious metal available in today’s market. Its warm hues are derived by adding various amounts of copper to gold. The more added, the richer the tone. Depending on the ratio, the resulting color appears softer or richer, with each shade gradient assigned one of three specific codes: 3N, 4N, and 5N—from pale pink to deep, dusky rose.

Rose gold experienced a wave of popularity during the 1940s, when pure gold was more difficult to come by. Postwar, watchmakers and jewelry designers reverted back to traditional yellow and white gold as the mainstays. For purely stylistic reasons, however, the last decade has seen a shift back toward the copper-infused alloys.

The richness of rose, especially when accented with a stunning bracelet, offers a definite statement of modern style and stature. It also brings a certain authenticity to today’s fashionable retro trend, with watchmakers reinterpreting vintage 1940s watches nearly without exception. Indeed, rose- and pink-gold timepieces have become the universal must-have among today’s serious collectors and casual buyers alike.

The Rolex Oyster Perpetual Datejust Special Edition watch ($36,150) features a Goldust Dream mother-of-pearl Roman dial. It is crafted in Rolex’s proprietary 18k Everose gold (created as a special alloy) and features a bezel set with 12 diamonds and another 11 on the dial. Mayors, 1000 Lincoln Road, Miami, 305-672-1662

Crafted entirely in 18k rose gold, the ladies Omega Constellation Co-Axial watch ($25,700) features an alluring satin and polished link bracelet. Housing the Omega Co-Axial Calibre 8521 movement, the timepiece also boasts a unique, rich brown dial. Aventura Mall, 19501 Biscayne Blvd., 305-931-8788

Chopard’s Happy Sport Mini watch ($33,660) has a tobacco-colored dial and is set with 34 diamonds weighing a total of one carat. It also features five moving diamonds, houses a quartz movement, and is water-resistant to 30 meters. Bal Harbour Shops, 9700 Collins Ave., 305-868-8626

Frédérique Constant’s Ladies Automatic ($4,250) houses a 25-jewel automatic movement with 42 hours of power reserve, as well as an Incabloc shock absorber. The movement is beautifully decorated with guilloché patterning and dual heart-shaped cutouts, and is visible through a sapphire caseback. King Jewelers, 18265 Biscayne Blvd., Aventura, 305-935-4900

See more luxury watch content on >>