The Business of Being Kim Kardashian
by andrew c. stone
Kim Kardashian has captivated the masses—online, at the checkout counter, on E! and behind the scenes at Dash boutiques in LA and Miami (which she owns and operates with her sisters). Her reality show, Keeping Up With the Kardashians, gives the masses a glimpse into her family’s flashbulb-flooded slice of Tinseltown, while her sisters’ series, Kourtney & Khloé Take Miami, brought the Kardashian clan to the Magic City. As Miami Dash heats up, her hair goes from black to blonde to black, her workout DVDs fly off shelves and her relationship with New Orleans Saint Reggie Bush gets put through the gossip gristmill, Ocean Drive sat down with the model/actress/entrepreneur to see what all the fuss is about.
OCEAN DRIVE: You have a million irons in the fire.
KIM KARDASHIAN: Well, I have the week off from TV work, but I still have to work for my stores today, and have a shoe-company meeting tomorrow.
That’s shoedazzle.com, correct? How does that work?
When you log on, you fill out a style quiz, and then every month your stylist reaches out and says, “What do you think of these five shoes?” You pick the one that you like, they ship it to you, and if you don’t like it you ship it back. The shoes, styling and shipping are $39.95 total.
Where does your entrepreneurial side come from?
My dad was a great attorney and businessman. He instilled a strong work ethic in all of us. If we wanted our allowance, we had to work. For Christmas presents, he’d give us gift certificates for a “one-hour conversation about life with Dad.”
Are you similarly strict?
I’m a control freak. Sometimes I wish I had an assistant, but I can’t delegate. I still sign every check myself. Every time I do an appearance, they expect five people to show up, but I always come alone.
You and your sisters have the Dash boutiques together, and your whole family has been featured on Keeping Up With the Kardashians, as well as Kourtney & Khloé Take Miami. Has the attention affected you?
We might get jealous for a second, but in general we’re excited for each other. We’ve always been so close. That’s probably the Armenian in us.
Your sisters’ show followed them as they opened the Miami outpost of Dash. How has the store been received?
Better than we ever could have imagined! We’ve far exceeded our projections. Dash is right on Washington Avenue, in the middle of South Beach, and we get people from all over. The Miami customer is carefree, and of course wears less clothes, so we’ve brought in a lot of sexy little skirts, dresses and swimwear.
Did you always follow fashion?
I think back to the ’80s, when my mom had an enormous closet and Kourtney and I were about nine and 10. We used to always drape ourselves in her jewels and furs.
PHOTOGRAPHS BY BILLY COLEMAN
Ocean Drive celebrated with spring fashion issue cover star Eva Longoria at Cavalli Miami.