Graffiti Artist to Tag Luxury Boutique
Louis Vuitton will set an LA-based graffiti artist loose on the façade of its soon-to-open Design District boutique.
September 19, 2012
RETNA, in front of an installation he created at Rivera & Rivera Gallery in West Hollywood, California
Louis Vuitton has commissioned LA-based graffiti artist Marquis Lewis (aka RETNA) to work his magic on the façade of its temporary Design District boutique, opening October 19. The brand’s permanent boutique will open in another Design District location in 2014, but the temporary location holds the honor of being the first North American LV outpost to don an artist’s original work on it’s exterior.
RETNA has been heralded across the country for his prolific, script-like artistry. Jeffrey Deitch, director of the Museum of Contemporary Art in Los Angeles, described the artist’s work as a mastery of "poetry, painting, and drawing." Though we don’t know exactly what the boutique façade will look like, we do know that RETNA will focus on the essence of the Louis Vuitton brand and Miami’s rich cultural evolution.
Behind RETNA’s masterpiece, patrons of the boutique will be welcomed by an antiquely furnished Travel Room, replete with the brand’s signature trunks, luggage, and travel accessories. The more Parisian ground floor of the boutique will house an exquisite collection of men's and women's leather goods, ready-to-wear clothing, and shoes. An exclusive private shopping salon will take residency on the second floor, where RETNA’s hand-drawn works will be on display. 170 N.E. 40th St., Miami