Jump Aboard The Styleliner
Joey Wolffer invites us into her mobile boutique for an impromptu styling lesson.
April 10, 2012
Last weekend, following a recent stint in Palm Beach, Joey Wolffer’s Styleliner rolled into the Shelborne for a two-day pop-up—the style-mobile’s first-ever stop in Miami. The mobile boutique, which roves everywhere from the Hamptons to Montreal, is stocked with an internationally-curated assortment of clothing and accessories. “We felt like some of the brands we have were too perfect for Miami to not spend some time here,” said Wolffer. We challenged the former trend director for Jones Apparel Group to style three Miami looks (BELOW) and, in between styling tips, got her take on Miami and when she'll next be driving through our fair city.
When will the The Styleliner return to Miami Beach?
JOEY WOLFFER: We are planning an extended stay for next winter. We hope to do a Styleliner pop-up for Basel and then be down here for the month of March.
Where do you like to eat, drink, and shop in Miami?
JW: I loved The Webster—what a great concept store! I had delicious drinks on the roof of the Soho Beach House. Some of my favorite finds were from the street vendors. I am also officially addicted to the salads at La Sandwicherie.
What do you find totally unique about Miami street style?
JW: I love that Miami is always evolving yet stays true to its original Deco architecture and design. What I love about Miami style is that everyone is confident in their individual style.
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