Miami Heat Players Strike a Pose
LeBron James and Dwyane Wade team up with the Miami City Ballet’s principal dancers.
February 13, 2013
The Miami City Ballet and the Miami Heat both celebrate 25th anniversaries this year, a feat that has helped crown the city as a premier artistic and sporting destination. To honor these silver anniversaries, Miami natives, sisters, and principal ballerinas Jeanette and Patricia Delgado teamed up with Heat superstars LeBron James and Dwyane Wade for a chic photo campaign. Dubbed “Ballet and Basketball,” the campaign will be the centerpiece of a local and national promotion for Biscayne Boulevard's blossoming arts and entertainment district.
“It’s always good for our fans to see something different out of us, to see us interact in a different way,” says Wade. “We feel at times we’re like graceful dancers in the air so it’s good to put the two worlds together.” And while the two disciplines hail from different worlds, they’re only separated by a few blocks: The Miami City Ballet, located in the Adrienne Arsht Center, is just down the road from the Miami Heat's AmericanAirlines Arena homebase. To boot, in their shared quarter century, the Miami Heat have brought home two NBA Championship titles, while the Miami City Ballet has grown to become one of the most revered companies in the world. The Delgado sisters have also had their share of acclaim. The New York Times called Jeanette “one of the world’s most marvelous ballerinas," while also nodding Patricia's ability to “catch the audience’s heart from her first entry and hold it.”