Rolls-Royce Phantom Series II: Technology & Tradition
Rolls-Royce’s new Phantom model embodies the brand’s dedication to quality and customer connection.
April 23, 2012
From connecting with their clients via private tours of their plants to throwing exclusive events for owners, Rolls-Royce is a brand that treats its customers like a close-knit family. These individual discussions with owners on what R-R stands for, what customers expect from the company and the product, and what it needs to be in order to move forward are exactly what inspired the brand’s new Phantom Series II model.
“When considering changes to our iconic Phantom, we first carefully listened to customers,” said Rolls-Royce CEO Torsten Müller-Ötvös. “Around the world they explicitly told us, ‘Do not change Phantom too much but introduce new technology where appropriate.’ And this is precisely what we have done.”
The end result is a blend of traditional and classic with modern technology that allows the Phantom to keep up with customer expectations. “It combined the spirit of its famous pedigree with superbly elegant design work, ground-breaking technology, and visionary engineering techniques,” said Müller-Ötvös.
Of note technologically are the full LED headlamps, and the completely revamped satellite navigation system with 3D landscape topography, guided view tours, and more, all on a much larger monitor. Best of all, its famous V12 direct injection engine has been updated with a new eight-speed automatic gearbox and rear differential, which results in 10-percent improved fuel consumption and reduced CO2 emissions.
The car’s appearance has also gotten a few updates. In addition to the aforementioned LED headlamps are a virtual constellation of stars in the interior, and a slightly tweaked bumper. Just as with its unparalleled customer service, the brand will go above and beyond to create a custom luxury vehicle to your specifications—from humidors to drink cabinets to constellations in the shape of your zodiac sign, virtually anything is possible.
“Since its first appearance in 2003, Phantom has reclaimed the pinnacle of automotive luxury and refinement,” said Müller-Ötvös. “It is a completely unique and unequaled achievement that goes beyond its primary role as a car and becomes to many a work of art, a fine piece of jewelry, or a rare and collectible object of desire.”