Kenneth Cole New York Launches Watch Benefiting amfAR
The new timepiece encourages its wearers to make change and support AIDS awareness.
February 28, 2013
The Kenneth Cole Powered by You watch supports amfAR, an organization that champions AIDS awareness and research.
—ROBERTA NAAS, ATimelyPerspective.com
Just recently, Kenneth Cole New York, through its watch licensee partner, the Geneva Watch Group, unveiled a special collaboration with amfAR—and released the limited edition Powered by You automatic watch. The watch is designed to inspire people to generate change in the global community and represents both companies’ commitments to giving back.
The Powered by You automatic watch encourages individuals to make change and to show their support for AIDS awareness. Each watch features a vibrant red hand on the sub-second dial, red minute track accents, and an enamel red ribbon on the caseback, symbolizing efforts to find a cure. The back of every watch features an exhibition crystal to enable viewing of the 21-jewel self-winding automatic movement. Each watch—with a skeletonized dial—retails for $250.
The Geneva Watch Group will donate at least $25,000 for the sale of the watches to amfAR, the Foundation for AIDS Research. Now in his eighth year as chairman of amfAR, Kenneth Cole continues his 25-plus years of support of and dedication to the organization.
Founder and editor-in-chief of ATimelyPerspective.com, Roberta Naas is a veteran award-winning journalist in the watch industry with more than 25 years of experience. She was the first woman watch editor in the US market—breaking in to an “all boys network” with a pioneering spirit that would be her signature to this day. Naas brings responsible, factual—yet always timely and insightful—reporting of the watch industry to the forefront.