The Philippe brand was inspired by the food Philippe Chow prepared at longstanding Mr Chow (no relation), and likens his new interpretation to that of Daniel Boulud’s after leaving Le Cirque. “He put his own little twist on it—his own identity. But in the end, Le Cirque and Daniel are two very different restaurants.” Chow’s twist on gourmet Chinese involves a rock ’n’ roll sensibility, luminous regular patrons and swift—yet well-calculated— expansion. His East Hampton eatery debuted last summer, when it was perennially packed with business tycoons such as Stephen A. Schwarzman (The Blackstone Group), Jeff Zucker (NBC), Lee Munder (Capital Group) and Eric Schmidt (Google), sitting at tables next to the likes of Leighton Meester and Jeff Gordon. Kobe Bryant hosted last October’s opening of Philippe on Melrose Avenue, attended by Serena Williams, Rachel McCord, Tommy Davidson, Sofía Vergara and Khloé Kardashian and Lamar Odom.

“The Philippe concept will work in top cities around the world,” Chow explains. “We’re seeing a new trend: People want to go to a restaurant and stay there and feel entertained throughout the evening, rather than bouncing around from where they eat to where they party. We’re succeeding because of the food, the music, the environment, the lighting and the restaurant’s feel and soul.”

TOP IMAGE: Jerome "The Bus" Bettis

MIDDLE: Upstairs Lounge

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