First Look: Yellow Green Farmers Market
by rebecca kleinman
Farmers’ markets have sprouted everywhere from hotel lobbies to shopping malls, and now the mother lode of South Florida’s crop comes to Hollywood. In an old-fashioned ribbon-cutting ceremony straight out of a Norman Rockwell illustration, Yellow Green Farmers Market debuted in a 100,000-square-foot former steel factory in early October. The ambitious undertaking cherry-picked 150 vendors occupying 330 booths to hawk hundreds of organic, gourmet and handcrafted items. The comprehensive selection is divided equally between food, such as produce, seafood, honey, jellies and baked goods, and wares including jewelry, clothing, plants, fresh-cut flowers and arts and crafts.
“We wanted a farmers’ market with more than veggies, where it’s about the whole lifestyle,” says Eyal Lalo, one of the many family members (including wife Keren and sister Gany) behind the multimillion-dollar project inspired by their father, Abraham Lalo, and a love of nature and farm-fresh food.
A Look Inside Yellow Green Farmers Market
photographs by justin namon/worldredeye.com
Cover shoot: Behind the scenes with Pitbull for the October 2014 issue of Ocean Drive magazine.