Welcome to NoBri
By Bill Kearney
Photographs by Greg Clark
And now is when NoBri is really going crazy. Just across from the Epic Hotel is the brand-new, 41-story, 313-room JW Marriott Marquis Miami (345 Avenue of the Americas; jwmarriottmarquismiami.com). This place has three on-site restaurants, including db Bistro Moderne by three-time James Beard winner Daniel Boulud, which is famous in New York for its $32 burger of braised-short-rib- and truffle-filled sirloin. But perhaps the most opulently confident sign that NoBri is here to stay is the 50,000-square-foot entertainment/lifestyle complex on the 19th and 20th floors. There’s a Jim McLean Golf School (with virtual golf simulators, two putting greens and a pro shop), billiard room, virtual bowling alley, full-service RikRak Salon, Boutique and Bar, and 10,000-square-foot athletic arena that transforms from tennis court to carpeted event space to NBA-approved basketball court. You might not be able to reach the rim, but you’ll be towering above Miami.
WHAT ABOUT ICON BRICKELL?
Though not technically part of NoBri, the Icon and Viceroy Miami are closer to—and seem to have more in common with—NoBri than Brickell proper. You can easily walk over the bridge to NoBri’s offerings, and Viceroy Miami contributes to the food movement with two concepts from Michelin-starred chef Michael Psilakis. Eos serves modern interpretations of Greek cuisine, while Bistro e puts out surprisingly affordable breakfasts and lunches that meld foreign inspiration with American style. And on the 50th floor there’s Club 50 (PICTURED ABOVE), a nightclub featuring Kelly Wearstler’s Asian-dynasty-meets-Palm Beach playfulness and some of the best views of the 305 around. Here and at right, Club 50 at the Viceroy Miami
PHOTOGRAPH BY HAMID KOOTVAL (PASTA)
Go behind the scenes with Elle Macpherson during her Ocean Drive photo shoot.