Man-centric retail destination Zeidy's is now open in North Beach, offering thematic hobbyists, collectors, and aficionados a bevy of trinkets and toys to shop. The new store, owned by couple Natan and Fanny Brach, is a treasure trove of luxury car and sailboat replicas, miniature gadgets, and food and wine related gifts. The store also sells an array of designer cufflinks, ties, watches, and accessories. Natan is no stranger to the retail business: he helped co-found Stonehenge Ltd. in 1984, which became one of the first companies to successfully transfer artwork onto silk neckwear. The company reached its peak in 1992, when president Bill Clinton wore one of their ties featuring Grateful Dead artwork. Natan and Fanny will officially celebrate the grand opening of their latest venture this Thursday, June 13 from 7 to 9 p.m. Guests are welcome to stop by Zeidy's for a classic wine and cheese social and shop last minute Father's Day gifts.
BY LIANA LOZADA
PHOTOGRAPHY BY NATALIE EDGAR