CLOCKWISE FROM LEFT: Katrina Campins photographed at Shareef Malnik’s Miami Beach residence, currently on the market for $9.2 million; Campins lists rapper Fat Joe’s Plantation spread at $2 million; the breathtaking view from the three-level penthouse at Brickell’s Jade Residences, listed by Campins for $4.95 million.
Inspiring buyers to purchase blue-chip condos and houses requires perseverance and creativity, according to Katrina Campins, the bombshell reality-TV celebrity and principal of The Campins Company, a top real estate firm well-known for its high-profile clientele. Since she opened TCC in 2004—after being “fired” from The Apprentice—Campins has showcased her luxury listings in a variety of national media forums.
Who are TCC’s clients, and what is your geographic focus?
Our client mix is 80/20: 80 percent sports and entertainment figures and 20 percent entrepreneurs, business executives, etc. Our main concentrations are Miami Beach, Coconut Grove, Coral Gables, Pinecrest and Brickell, since that’s our home. About half of our transactions are outside of South Florida through our sports and entertainment division and The Campins Clique [a nationwide proprietary broker network].
How is your business model different from that of your competitors?
The breathtaking view from the three-level penthouse at Brickell’s Jade Residences, listed by Campins for $4.95 million Katrina Campins photographed at Shareef Malnik’s Miami Beach residence, currently on the market for $9.2 million We believe in farming relationships, not neighborhoods. We don’t want to carry a ton of listings just to play the averages. We deliver a promise to carry out a comprehensive marketing and branding campaign for each property we list, and that takes a lot of time and effort. Our sports and entertainment division is a very different platform, as well.
Did you intend to focus on celebrities?
Our bread and butter is luxury real estate, and our sports and entertainment division flows very well with that. It certainly adds a different dimension to our company.
Does being on TV so often ever hurt your sales?
TV has been great in terms of the access it’s given me and the doors it’s opened. It also allows me to bring unique opportunities to our clients, such as filming at a house to give it more exposure. I’ve had listings featured on The View, HGTV, VH1 and other channels. But my appearances on cable news discussing the real estate market—Bloomberg TV, CNBC, CNN and Fox News—are by far my favorites.
However, the exposure pushes some people away from me because they think I don’t want their listings or their business, or they think they can’t pick up the phone and call me. But I’m a businesswoman. If you want me to come in for a listing presentation or help you buy a property, you better believe I’m interested.
What are some of your recent deals?
We just closed units at The Bath Club and Apogee for about $5 million in aggregate. We also just sold a $6 million co-op to Justin Timberlake in New York and a $2.5 million house in Seattle to Seahawks linebacker Aaron Curry. We currently have The Carlyle’s PH1 on Ocean Drive under contract for $2.8 million, and a $2.2 million unit at the W South Beach.
What ventures or properties are you most excited about these days?
So many of our property listings are unique, such as penthouses with large terraces or the largest non-waterfront house in Golden Beach, which is an architectural marvel. I’m listing an entertainer’s house in New Orleans this week—we’re going to do some cool events there to bring a certain set of buyers through.