"Satellite-Aided Transmission uses GPS data to see beyond what the driver sees: it anticipates their next move based on location and current driving style, then selects the most appropriate gear for the terrain ahead."
"Canadel paneling is offered for the first time in a Rolls-Royce and is the largest single piece of wood currently used in a production automobile. The Canadel paneling door veneer is a beautiful open-grain wood that retains the material’s natural texture. This crafted wood contributes to the cabin’s warm, contemporary ambiance."
"It will take one craftsperson 12 hours to produce one starlight headliner for Wraith—and no two will ever be the same. Of course, clients can and have requested specific constellations for their Rolls-Royce motor cars."
"The traditional pantheon grille design has further evolved with Wraith. The cue here is that of a more functionally derived air intake, not unlike that of a jet turbine, giving greater expression to the car’s dynamic promise."
"The starlight headliner, a Phantom signature, has become one of the marque’s most popular bespoke features. Its availability on Wraith contributes to the glamour that befits this stunning new Rolls-Royce interior."
"Phantom grade leather is optional in Wraith and comes from specially selected herds of alpine cattle, with only the most supple, mature bull hides being used. Each hide is checked meticulously by hand to identify any imperfections . . . The leather shop can take up to two weeks to create one automobile's interior."
"Bespoke customization is the cornerstone of Rolls-Royce Motor Cars. Common requests include personalized exterior paint or interior leather colors, intricate marquetry in the veneer or embossed stitching designs in the leather, cigar humidors or jewelry cases for the glove box, and custom-fitted luggage sets for the boot."
Auto enthusiasts have a new dreamboat in the form of the Rolls-Royce Wraith.
As the fastest and most powerful Rolls-Royce ever, the Wraithmade its international debut at the Geneva Motor Show this past March. Echoing the elegant design of its predecessors, the Ghost and the Phantom, the Wraith embodies the drama of a classic Art Deco sports car. It's athletic but not aggressive; refined but not boring. On the car that took five years to develop, Rolls-Royce Motor Cars CEO Torsten Müller-Ötvös says, "Heritage cannot be manufactured overnight, it must be earned. For Rolls-Royce, this means 109 years of sustained production of the finest luxury goods in the world." During an exclusive introduction to the Wraith, Rolls-Royce corporate communications head Kristina Marchitto walked us through the vehicle's groundbreaking and bespoke features.