April 21, 2017
By Marcelle Sussman Fischler | December 7, 2016 | Home & Real Estate
Blending design and fashion, Jader Almeida and Artefacto join forces to demonstrate how personal style is more than what we wear.
A Jader Almeida-designed room on display at Artefacto in Coral Gables.
Brazilian furniture designer Jader Almeida recently curated a showroom space reflecting his forward-looking yet timeless style while also paying homage to the Spanish luxury fashion house Balenciaga. The space is part of the Brazilian brand Artefacto’s sixth annual Design House at its Coral Gables location, blending interior design with fashion from the likes of Stella McCartney and Dolce & Gabbana. This is just the latest collaboration between Almeida and Paulo Bacchi, CEO of Artefacto USA and brand advisor to Artefacto Brazil. The duo sat down with Ocean Drive to discuss their partnership and the areas where fashion and furniture meet.
What is the connection between fashion and furniture?
Jader Almeida: When you sit in a chair, it’s like a dress, because it fits you. A shirt and a chair sometimes are the same. It’s about using them. Like fashion, furniture is a statement of what you do, what you think, what you prefer.
Paulo Bacchi: Personal style is not limited only to what we wear. It is also how you live and want to feel at home. It reflects who we are in every way. Textures, lines, curves, and color palettes make a statement. This is expressed in our living environments and wardrobes.
Why is it important to collaborate with Almeida?
PB: We opened Jader’s first shop-in-shop at Artefacto’s Aventura showroom last December, and it has been an incredible success, so it was natural to progress to Coral Gables.
JA: It’s two styles, different styles but sometimes complementary. My pieces look smaller, softer. It is different woods; there are different products. But the same person may buy the Artefacto collection and the Jader collection.
What materials and fabrics do you use in your collections?
PB: Artefacto draws heavy inspiration from the natural elements of Miami and São Paulo. Outdoor collections are made with plant-based materials, sourced from Malacca, and bamboo to weather the elements and seamlessly connect to nature with the highest quality and style. Indoors are inviting, with sophisticated classic neutrals in organic linens and silks, mixed with woods, steel, and leather. Artefacto pieces are often perfected by accents of rich velvets, colored metals, and glass. The combinations create a dramatic balance between nature and drama.
JA: It is about natural materials. You don’t find synthetic material. We have copper, we have brass. We have leather from Brazil, marble from Spain, a table in cork from Portugal, a round dining table of American walnut, a bench with American oak in wool from Denmark. It’s about how we use them, combine them, to get sophisticated results. The Shops at Merrick Park, 4440 Ponce de Leon Blvd., #1600, Coral Gables, 305-774-0004
PHOTOGRAPHY BY WORLDREDEYE.COM (BACCHI)
April 21, 2017