The Parking Garage That Has it All
by linda lee
He has brought in Osklen, a Brazilian brand for those who want to listen to samba while looking at sexy, fivebutton, stone-washed cotton Nirvana pants, as well as Artsee eyewear from the Meatpacking District in New York. “All by top designers, and vintage pieces,” Wennett says.
There’s also Nespresso, the Swiss coffee boutique and café; a Taschen bookstore designed by Philippe Starck, bringing joy to the hearts of design and architecture nuts; and a new Colombian design store called Inkanta, the first outside its home country. “It’s like the MoMA Design Store, or Mxyplyzyk in New York,” Wennett says. Items there include cool key holders (perfect for party favors or office gifts) ranging from $40 to $50, a Daisy wall clock from Karlsson of Holland for $190, and a really cute AM/FM radio for $75.
In March, MAC opened a MAC Pro shop at 1111 with a blowout party at—surprise, surprise— the seventh-floor event space featuring nude, painted models.
The parking garage is already a star of multiple fashion shoots. It has been used for a McDonald’s commercial and a Ferrari ad “with their latest million-dollar model,” according to Gary Pallaria, event and marketing consultant for 1111. He says movie scouts have even discussed shooting part of Transformers 3 there.
But there is even more at 1111. For those who think 8 oz. Burger Bar on Alton Road is the ne plus ultra of hamburgers, Wennett is bringing in Shake Shack, opening in June. This insanely popular Danny Meyer burger stand offers made-to-order milk shakes, custard “concretes,” cheese fries, Shack-ago dogs, floats, wine, beer and more.
The garage’s seventh floor has a 34-foot ceiling and is used as an event space; middle, developer Robert S. Wennett
How did Wennett land this paragon of hip, casual dining from New York? When Meyer flew to Miami last year for a guided tour, he says, “I was just completely blown away. Robert drove me all the way up to the top, and I couldn’t believe the view.
“The same way that 1111 is a people magnet,” Meyer says, “that’s what Shake Shack is.”
“People magnet” might be code for “very long lines,” for which the original Shake Shack in New York’s Madison Square Park is famous. But Meyer promises the Miami Shack won’t have long waits, as he has doubled the size of the kitchen. “And not only is there ample seating in an air-conditioned indoor space, but the line itself will move very, very quickly,” Meyer says. (That was two “verys.”)
The plaza, a joint project of Herzog & de Meuron and Miami landscape architect Raymond Jungles, packs a lot of signifiers in the space between 1111 and the Regal South Beach movie theater. The black and white Pedra Portuguesa pavers, a nod to Roberto Burle Marx’s sidewalks in Rio, are artistic and in good taste, albeit a challenge to women in stilettos and a genuine turn-off for skateboarders. It’s just as well: It will keep them from slaloming into Dan Graham’s glass-and-steel sculpture Morris, named for Morris Lapidus.
There’s really only one common complaint about 1111: As beautiful as it is, the parking garage is spoiled by the presence of parked cars.
photographs by robin hill
Go behind the scenes with Elle Macpherson during her Ocean Drive photo shoot.