Beach Patrol: the People Who Make Miami
page 4 of 4
Founder, BloqUV activewear. Surefire sunscreen: “The clothing industry may be in tune with our athletic needs, but not our health needs,” points out Biton, 44, whose line of activewear features an ultraviolet protection factor (UPF) of 50. (UPF is fabric’s answer to sunscreen’s SPF.) Boardroom to boardwalk: Biton, a Puerto Rico native who has lived in Miami since age six, spent much of her life in the corporate world, working for IBM, SunTrust and Neiman Marcus before going solo with her own public-relations business. Her newly free schedule allowed for daily runs on the Miami Beach boardwalk, but also came with a warning from her dermatologist: “She told me I needed to wear sunscreen under my clothes, since regular fabrics only offer a UPF of about 5. Since I couldn’t find fashionable, functional activewear, I created my own.” No tan is a healthy tan: A year after her “Aha!” moment, she’s selling at the Lapis Spa at the Fontainebleau, FootWorks, several dermatologist’s offices and online at bloquv.com. —Suzy Buckley
JUST THE FACTS:
Favorite Miami hangout: Scotty’s Landing
Biggest turnoff: Hypocrisy Fragrance: Laura Mercier’s Crème Brûlée
No one knows: I volunteered in the Israeli army, which was a blast!
Next city you’d love to visit: London
Favorite Miami Beach eats: Bond Street’s spicy tuna roll
Favorite designer boutique: Dolce & Gabbana
Beauty secret: Silver eye shadow on the corners of my eyes
photographers by kate benson, elliot and erick jimenez, and ben shaul
Cover shoot: Behind the scenes with Pitbull for the October 2014 issue of Ocean Drive magazine.