Founder, BloqUV activewear. Surefire sunscreen: “The clothing industry may be in tune with our athletic needs, but not our health needs,” points out Biton, 44, whose line of activewear features an ultraviolet protection factor (UPF) of 50. (UPF is fabric’s answer to sunscreen’s SPF.) Boardroom to boardwalk: Biton, a Puerto Rico native who has lived in Miami since age six, spent much of her life in the corporate world, working for IBM, SunTrust and Neiman Marcus before going solo with her own public-relations business. Her newly free schedule allowed for daily runs on the Miami Beach boardwalk, but also came with a warning from her dermatologist: “She told me I needed to wear sunscreen under my clothes, since regular fabrics only offer a UPF of about 5. Since I couldn’t find fashionable, functional activewear, I created my own.” No tan is a healthy tan: A year after her “Aha!” moment, she’s selling at the Lapis Spa at the Fontainebleau, FootWorks, several dermatologist’s offices and online at —Suzy Buckley


Favorite Miami hangout: Scotty’s Landing

Biggest turnoff: Hypocrisy Fragrance: Laura Mercier’s Crème Brûlée

No one knows: I volunteered in the Israeli army, which was a blast!

Next city you’d love to visit: London

Favorite Miami Beach eats: Bond Street’s spicy tuna roll

Favorite designer boutique: Dolce & Gabbana

Beauty secret: Silver eye shadow on the corners of my eyes



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