Society Miami's Queen Bee
by tish johnson cook
Managing director, The Society Miami
Getting in: “We’re not meant to be an elitist operation—rather, it’s really just a cheeky nod to those old 18th-century British clubs,” says Evans of The Society Miami, a members-only club without a bricks-and-mortar presence. The Society, which began in 2006 in Toronto, regularly presents eclectic events ranging from outdoor indie film screenings to Spanish lessons at a tapas bar.
Membership: Members pay just $125 a year, as the bulk of business is supported by weaving corporate sponsors’ brands into the clubs’ experiences (called “cultural encounters”). “I’ve always had a passion for culture, be it cuisine, design, art, film or literature,” says Evans, who formerly worked in marketing at Esquire.
New chapters: After meeting The Society’s founders, Evans convinced them to set up shop in New York in 2007, and in Miami this year; plans for an LA branch are in the works. “We consider ourselves social editors. Everybody’s tired of going to the same bars, seeing the same crowd. We’re bringing people together who wouldn’t normally interact, putting the graffiti artist between the hedge-funder and the magazine editor. It’s about reviving the art of conversation.”
JUST THE FACTS
On your iPod: My old faithful is Mark Ronson’s “Valerie.”
Travel destination: The Irish countryside. It’s as lush and quaint as I imagined it to be.
Miami discoveries: MOCA’s Mystery Dates and the rooftop at The Webster
Bedside reading: Let’s Bring Back by Lesley Blume, inspired by her Huffington Post column
PHOTOGRAPH BY KATE BENSON
Ocean Drive celebrated with spring fashion issue cover star Eva Longoria at Cavalli Miami.