Rise Of The New Sugar Momma
By Humberto Guida
“I have friends who gave me a hard time, but you know what? When I’m making money, I spend it all on her. Now, one of the perks of going out with a rich woman is that when I’m not making much money, she spends a lot of hers on me. Hey, it’s a new day. What’s wrong with that? Most of my friends are jealous.”
Of course, most successful women are not looking for broke or struggling men to support. Ceda, for instance, reveals that during talks of marriage it’s his girlfriend who brings up the prenup. In fact, you have a much better chance of meeting these women if you’re successful yourself. And while it seems many financially stable men remain attracted to those “girls you find at clubs,” one female jewelry designer who travels among South Beach’s upscale social circles notes, “I’m seeing a lot more successful men being impressed by women who have their own businesses, succeed in their careers, are ambitious. They want a relationship that complements them. It makes them look smart and sophisticated. Having a trophy girlfriend or wife is passé.”
Personally speaking, a few years ago, at age 25, I met a British real estate broker with striking green eyes and a Sporty Spice bob at a yoga class at an Alton Road gym. She was a little older, had made millions off the real estate boom, and knew what she wanted. More than that, she knew what I wanted, too.
I regularly received gifts, books and art pieces from her, and she often took charge when it came to booking tickets to a show or reservations at a restaurant. It was a revelation to me, because I had always understood that when a man goes out with a woman he’s expecting to not only pay, but also coordinate. And let’s be honest: A strong, independent woman in public is also a strong, independent woman in private. And that’s—for lack of a better word—really hot. It’s what many of us men really want.
“If a guy thinks he prefers a ditzy, incapable chick who needs him to provide the proverbial security (whatever that means in today’s world) over a real woman who can muster up her own security, he’s just going through a phase,” Ceda concludes. “Times have changed.”
Earrings, necklaces, bracelet and ring (left), Levinson Jewelers, 888 E. Las Olas Blvd., Fort Lauderdale,
954-462-8880; levinsonjewelers.com. Exchange ring (right), Belack, Neiman Marcus, Bal Harbour Shops, 9700 Collins Ave., 305-865-6161. Fur coat by Eva Danielle
Model: Melissa B/Wilhelmina Models Stylist: Eva Wittels
Photo assistant: Chris Knight Makeup and Hair: Hanic
Rolls-Royce provided by Braman Motors.
photograph by navid
The sweet & sexy Victoria Secret model attended our Swim Issue cover party.