Versace's New Home Design Store is Everything
by jean nayar
A fashion house makes the ultimate transition to interior design with the arrival of Versace Home Miami.
The Versace Home collection pairs modern lines with baroque accents.
Think of it as a holistic approach to design. Established brand-name apparel designers like Ralph Lauren and Donna Karan have long sought to expand their imprints and apply their talents to related realms, such as fragrance, jewelry, and table accents. So it’s hardly surprising that a newer wave of high-style designers, manufacturers, and retailers would follow suit and extend their design-driven brands into new territory, too. And a significant crop of them has taken root in Miami.
Fashion powerhouse Versace is producing luxe new home furnishings, all available at Versace Home Miami, which launched in the Abitare showroom in Miami’s Design District this past fall.
“The new 2013/14 Versace Home collection introduces modern lines with baroque accents that define pure luxury,” says Abitare owner Nicola Beletti. “Sofas, dining tables, chairs, and beds are part of this amazing collection,” as are lighting, bathroom elements, flooring, wallpaper, bedding, accessories, and tableware. Directly inspired by the clothing line, Versace’s home collection features variations of fabrics, leathers, and other materials used for its apparel, and every exclusive piece is handmade in Italy.
Why the Design District for Versace Home? “A name such as Versace,” says Beletti, “had to be in the most prestigious location in Miami.” 19 NE 39th St., Miami, 305-573-5200
Go behind the scenes with Elle Macpherson during her Ocean Drive photo shoot.