Units at 1 Hotel &
Beach will combine
green design with
The Grove at Grand
Bay condo towers
are among a number
up around Miami.
1450 Brickell has
firms with its
LEED Gold status.
When it comes to Miami, the color green usually refers to the stuff that can get you a fast (or at least faster) seating at a restaurant, a room with an ocean view at the W South Beach, a roped-off table at LIV, or even a favor from a pliable politician. In a word: money.
But more and more, the color green is taking on a different shade of meaning in the Magic City as a crop of recent and ongoing large construction projects signal an evolving appreciation for eco-friendly development. Restaurants like The Dome(271 Miracle Mile, Coral Gables, 305- 648-4999) have been making strides with Silver LEED certification (it even has a bar top made of recycled paper and concrete), but now much larger venues are taking the leap. The projects include the Grove at Grand Bay luxury condo towers in Coconut Grove(2675 S. Bayshore Dr., 866-937-5612), the 1450 Brickell office building, and 1 Hotel & Residences South Beach (formerly the Perry South Beach hotel), each of which has either attained or is on track to attain Leadership in Energy and Environmental Design (LEED) certification from the U.S. Green Building Council. Factors considered to gain this designation include efficiency in water and energy usage, indoor air quality, and the use of sustainable materials.
Miami is not exactly blazing a trail in this regard. Many cities around the world started going green a while ago and now have plenty of eco-friendly buildings in their skylines to brag about. Still, the surge in LEED-guided construction around town is significant for a city with a long history of environmentally haphazard development
So what’s behind the shift in awareness? To a certain extent, this is where the two greens blend together, as LEED buildings can save developers and tenants money in the long term with their high-efficiency energy and water systems.
Perhaps more valuable is the marketing opportunity LEED buildings present. The 35-story office tower at 1450 Brickell(305-577-8850), which has LEED Gold status, has attracted “quite a lot of high-end tenants, [such as] law firms, that are now shifting over from some of the older buildings, mostly to say that they’re operating and working in a LEED building,” says Sonia Succar Ferré, principal of Sustain Ventures, which specializes in sustainable growth strategies for businesses, adding that operating in a certain type of building is a status symbol in Miami. “The other part is that you’re actually saving money” through reductions in energy and water use.
Backing up that point, Suzanne Amaducci, partner at the law firm Bilzin Sumberg, says its move two years ago to 1450 Brickell from the Southeast Financial Center (formerly the Wachovia Financial Center) “brought significant positive exposure to the firm and its brand.”
“Our move positioned the firm as an innovator in the legal community, being one of the first firms in South Florida to embrace a modern law office,” Amaducci says. In fact, Bilzin Sumberg was the Brickell tower’s first tenant, followed by “a number of blue-chip companies, including American Express, BNY/Mellon, HFF, H.I.G Capital, and JPMorgan Chase,” she says.
Across the bay, the 1 Hotel & Residences South Beach, located at 2399 Collins Avenue (305-361-5100), is a more-than-$100 million project to renovate a structure from the 1970s as a LEED-certified building with a “firm ecoconscience” in terms of design and operation. While retaining 95 percent of the existing structure, the building will use 35 percent less water and be 15 percent more efficient than required by code, according to Kemper Hyers, head of design for Starwood Capital Group.
But “it’s not just about meters,” says Hyers, who emphasizes the “nature-influenced” vision for 1 Hotel & Residences South Beach’s interior design. “That’s not an emotional hook to a guest staying in a hotel. You want the visuals; you want to feel it. I always say that if farm-to-table were a hotel, this would be the hotel.”
Here again, the impetus for Starwood’s line of 1 Hotels, for all of their low-flow toilets and LED lighting, has much to do with money. Several years ago, Starwood Capital Group CEO and Chairman Barry Sternlicht “saw nobody doing [green design] in hotels,” Hyers says, “and so he wanted [1 Hotels] to be the absolute first green hotel product.” Now, according to Hyers, Starwood’s guests, especially those coming from countries where green buildings are prevalent, expect a high level of eco awareness from upscale hotels.
With the growing number of such structures around town—Ferré counts 77 completed LEED projects in Miami-Dade County—Miami still has a long way to go before catching up to the Portlands and Amsterdams of the world. But if the green flush of envy isn’t incentive enough, then the allure of green dollars should motivate Miami to continue evolving into a 21st-century city. This is especially important, says Ferré, for a place whose economic well-being is so strongly tied to its natural habitat. “We need to reinvest in building [in] a certain way that preserves the whole purpose of why people come here—which is for the clean beaches and clean environment.”