Erika and Roma Cohen
by meredith mulligan
Owners, Alchemist. Boulevard chic: The two-year-old Lincoln Road boutique brings local fashionistas a beautifully curated collection of designer duds. A family affair: “My husband certainly has retail in his blood: His father owns Oxygene Bal Harbour, his mother had the Caron Cherry stores in Mayfair and Bal Harbour and his uncle has Ios in Coconut Grove.” Far and away: “We simply buy what we love and it reflects different styles—Parisian, Japanese, Brazilian or just good old American rock ’n’ roll.” Classic élan: “We don’t buy ‘trend-driven’ merchandise. The designers that we carry have their own aesthetic and their designs do not usually change too much from season to season. In this economy people are buying items that will last.” The alchemist: “Our customer is educated about fashion and knows what she wants, whether it’s a leather-covered matchbook case by Parisian designer Natalia Brilli or a Dries Van Noten sequined boyfriend blazer. She wants to buy something special that she won’t see on every other girl.” Style icon: “Erika loves to throw completely different pieces together: an Alexander Wang black tank dress with high Givenchy gladiator sandals and loads of jewels that range from Aurélie Bidermann charm bracelets to a Delfina Delettrez ruby eyeball bracelet.” Coming soon: They are currently in the process of opening their second store at 1111 Lincoln Road. “The new Alchemist will be a completely unique retail experience and will be totally different from the original.”—Meredith Mulligan
JUST THE FACTS
On your iPod: Kitsuné, Iggy Pop’s new album and Pete Doherty’s solo album.
Favorite famous face spotted in your store: Mickey Rourke was the first and my personal favorite.
Worst trend you ever tried: Twitter. I don’t get it.
Secret spot for a little R&R: The Spa at Canyon Ranch. The igloo is our favorite!
Fashion faux pas for fall: Costume jewelry. Fine jewelry is a worthwhile investment. Diamonds are forever.
photograph by ben shaul
Go behind the scenes with Elle Macpherson during her Ocean Drive photo shoot.