How DJ Irie Rides
by riki altman
When your job takes you to the most expensive, exclusive nightclubs around the world, of course your ride has to be pretty sensational, too. And for a personality as big as DJ Irie’s, any old diminutive car just won’t do.
Even though it was love at first ride when he took a buddy’s Denali for a spin, it took a few tweaks from Specialty Automotive Treatments in Fort Lauderdale to make his own new toy truly spectacular. SAT president Rafael Jorge drafted a list of top-tobottom suggestions, and says Irie “really left it up to us. We wound up going all the way through it. On a scale of one to 10, his is a 10.”
Why this car? "The Denali is so spacious. Sometimes I have to move bulky stuff around, and I have a crazy record collection to carry, too.”
Almost bought: "It was between the Denali and the BMW 750Li.”
Thoughts on hue: “All of my cars are black. That’s my thing. The cars get hot, but I deal with it.”
Customization: “It’s all custom. SAT redid the entire interior in twotone leather—it’s black with red stitching and has my logo stitched into the seats. And the entire headliner is redone in suede. They also equipped the vehicle with Flo TV, a Strut grille and 26-inch rims. They’re really huge! Also, at the press of a button LED lights pop out of the wells and light up the wheels.”
Previous cars: “I’ve had a Mercedes-Benz S-Class S550 and Aston Martin DB7. And just before the Denali I had a 2008 Range Rover. My car history is really crazy.”
Next car: “It’s in development right now, a 2010 Lamborghini Gallardo LP560-4. SAT is lowering it a bit and adding a new set of Axiom forged three-piece wheels and an exhaust, but it’s not the kind of car you mess with too much.”
Favorite strip to drive: “I love I-95 at 5 o’clock in the morning.”
ON IRIE: 50MM CHALLENGE EXHIBITION CHRONOGRAPH WITH DIAMOND CASE AND BEZEL,
CVSTOS ($60,000). LEVINSON JEWELERS, 888 E. LAS OLAS BLVD., FORT LAUDERDALE;
Cover shoot: Behind the scenes with Pitbull for the October 2014 issue of Ocean Drive magazine.