by rebecca kleinman
Owner, Curve boutiques in Los Angeles, New York and Miami Beach. Being Bulgarian: Growing up in her grandmother’s atelier, Borissova stays true to her roots by stocking Bulgarian imports. “Miami’s a city of immigrants, so they love stories about self-made people. They also love dirt, like how I dropped out of high school and opened my first store at 22 years old in order to have more clothes.” Rescue mission: “There are too many fashion victims here. I’m not going to send you out there looking like a clown. Once a customer trusts me, they’re game for anything.” Each season, she edits 400 collections to 40, including Isabel Marant, Preen and Erickson Beamon—investment pieces rather than trendy throwaways. Paying it forward: Emerging designers still stand a chance, since Borissova not only devotes 30 percent of inventory to the category, but funds collaborations including her private label due out this fall. “We’ll have a new designer three seasons before Vogue features them.” Life check: “Having a kid. Now I have to work smarter.”
JUST THE FACTS
Miami dream: Owning a penthouse at the Helen Mar
Miami cliché: I love Cuban food.
September Agenda: Fashion’s Night Out
Fall fashion must: Little tweed blazer. I’m having a crazy Chanel moment!
photograph by joe schmelzer
Watch our behind-the-scenes footage from Brazilian bombshell Alessandra Ambrosio's Ocean Drive photo shoot.