Bill and Giuliana Rancic sported matching style for Cotton's "American Style" segment.
Camilla Belle and Giuliana Rancic kept the 24-hour show going into the evening hours.
Meanwhile, Conrad took time out to pose with fans backstage.
Louise Roe poses off the runway in a flowing floral Cotton dress.
This black-and-white Cotton look reminded us of Annie Hall.
Lauren Conrad looked radiant in a Cotton dress at the Cotton 24-Hour Runway Show
This past weekend’s Cotton 24-Hour Runway Show brought celebrities, models, and fashion lovers alike to a pop-up catwalk on South Beach for a parade of 1,440 different looks—all made of versatile, comfy cotton. There to observe and commentate on the looks were Fashion Police host Giuliana Rancic and husband Bill, reality star-turned-fashion guru Lauren Conrad, actress Camilla Belle, and fashion correspondent Louise Roe, among others. In the coming weeks, fans of the 24-hour fashion show will be able to purchase looks seen on the runway at thefabricofourlives.com. In the meantime, browse this slideshow with highlights from the show: