The Webster Gets Revamped
By laurie brookins
These days on the first floor you’ll find Caviar Kaspia sharing space with such hipster designers as Visvim and Band of Outsiders—young, funky, affordable, highly popular in, say, Japan, but still relatively unknown in Miami. (Karl Lagerfeld is a fan of both.) Dechnik calls the second floor “a little more luxurious and mature,” with the heretofore mentioned labels, as well as Givenchy and Pucci. On the third floor, amid rich metallic panels, you find vintage pieces alongside jewelry by such designers as Brazil’s Ana Khouri and Ann Dexter- Jones (mother of Ronson sibs Mark, Charlotte and Samantha). “I wanted to create a concept that doesn’t exist in Miami,” Vukmirovic explains. “A full lifestyle concept store, with a restaurant, a sporty floor, a fashion-luxurious floor and a jewelry floor. I wanted people to be blown away by the decoration. I wanted it to have a minimalist feeling but with a real elegance of what Miami was in the 1940s.”
“Every floor has a different vibe, a different atmosphere,” Hériard Dubreuil adds. “We like to think we’ve created an environment where you can linger all day long.”
The trio at the heart of The Webster knows a little something about what it takes to create such desire: Dechnik, who serves as chief operating officer, holds former stints in retail and product merchandising from Gucci, Hermès and Yves Saint Laurent, while chief executive officer Hériard Dubreuil met Dechnik at YSL and was part of the merchandising team at Balenciaga (on a side note, she’s also a member of the Rémy Cointreau family). Vukmirovic, The Webster’s creative director, is almost as well known for the relaunch of the French men’s magazine L’Officiel Hommes, where he still serves as editor in chief, as for being one of the founders of the iconic Paris boutique Colette (and, indeed, The Webster often enjoys comparisons to the latter). The formula, all agree, simply works. “Milan and I have known each other for 15 years. We grew up together,” Dechnik says. “And we’ve both known Laure for more than five years now. We are more than friends; we are family.”
The evolution of The Webster continues with the recently opened roof lounge bedecked in vintage furniture, while plans for other Webster locations in the US and a private-label clothing line top their wish list. “We came here and fell in love with Miami,” Dechnik says. “The Webster is a story about our taste and what we love, so for people to respond so incredibly to that has been amazing.”
portrait by navid
Cover shoot: Behind the scenes with Pitbull for the October 2014 issue of Ocean Drive magazine.