Frankie Boutique's Cheryl Herger Tells Us Where to Shop
by lauren finney
Co-owner Cheryl Herger of Sunset Harbour’s Frankie boutique shares where she shops when not at her own store.
Frankie in Sunset Harbour
As a graduate of Miami International University of Art & Design, Frankie (1891 Purdy Ave., Miami Beach, 786-479-4898) boutique co-owner Cheryl Herger truly knows the aesthetic Miamians are looking for in their casual clothes. With brands such as RVN, Anine Bing, and its own line under the Frankie label, the shop is a home run for women aiming to achieve the laid-back glamour synonymous with the Magic City.
Knit skirt, RVN ($225)
With a perceptive eye for what’s trending, Herger usually stocks what she would personally buy at Frankie—“my style is very casual yet chic,” she says—with Australian brands such as Finders Keepers, Bless’ed Are the Meek, and One Teaspoon making a huge impact in her store. “I love these brands because they have such a different style and offer many colorful and vibrant prints that fit in well with the Miami lifestyle,” Herger says.
When she seeks more variety and some serious inspiration, vintage boutique C. Madeleine’s (13702 Biscayne Blvd., North Miami Beach, 305-945-7770) in North Miami Beach is where she “[has] been finding timeless pieces since [she] moved to Miami.” And if shoppers can’t find what they need at Frankie, she sends them down the block to Beach Boutique (1701 Sunset Harbour Dr., Miami Beach, 305-531-8908), where shop owner Patricia Costa “has a great selection as well.” This thoughtfulness extends to the local brands she supports at Frankie, with Claudia E being a personal favorite. “Her pieces are very wearable, feminine, and girlie,” says Herger, with vibrant beach-ready and street-ready prints the staple of the brand.
The pool at The Standard is perfect for a day of relaxation
When in need of a beauty day, Herger loves The Standard Spa (40 Island Ave., Miami Beach, 305-673-1717). “Relaxing in a hammam while getting a massage is an amazing way to spend the day,” she says. “Luba Deskins is a therapist I have been going to for many years there, and she is the best!” For haircare, Herger has been just as loyal, seeing Ernesto Fernandez (305-742-7394) “almost since I moved to Miami. He’s worked in a few major salons but now comes to my home.”
Herger brings the beach inside her home, too. “I live in front of the beach,” she says, “so my accessories for my home are minimal but still very inviting and cozy.” She is a fan of Nest Casa (120 NE 39th St., Miami, 877-661-0417), where she can get everything from home accessories, pillows, and furniture to candles, fragrances, and art, and of Robert Gallagher (gallagher-ap.com), a South Florida-based designer whose work she recently discovered. “His interiors are very sleek and modern,” she says. “The look I keep for my home definitely reflects my Miami lifestyle—very relaxing!”
photography by bill kearney (herger); andre baranowski (standard miami); jeff gale (skirt)
Cover shoot: Behind the scenes with Pitbull for the October 2014 issue of Ocean Drive magazine.