These days just about everybody has gone green. Rusk, hot off the heels of their Go Green energy efficient hair appliances, is taking the initiative one step further with the introduction of a sulfate-free shampoo—the lowdown on sulfates is that they not only dry out your hair and skin, but also expose the environment to harsh toxins and chemicals. The Calm Guarana and Ginger Nourishing shampoo ($15) by Rusk cleanses tresses without those nasty little sulfates. Available drugstores citywide;

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