Erica Nieves

Juicy Couture has come a long way since introducing its velour and terry cloth tracksuits in 2001. From there, jewelry collections, shoes, handbags and resort wear followed, as they ran the gamut of the casual luxury vacationers’ market. What’s next as the brand expands into its new digs on South Beach? “Miami is a favorite stop among the well-traveled, and the Lincoln Road store speaks to the lifestyle and evolution of Juicy,” says regional manager Erica Nieves. The brand is also expanding with Miami-themed artwork, T-shirts and surfboards at the new location. Here, Nieves updates us on Juicy Couture’s evolving East Coast aesthetic

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