Swim Week Trend Report
by liana lozada
Vitamin A channeled a free-spirited ’70s vibe, with a bit of gypsy flair. “The show was called Summer Fever—a tribute to Donna Summer and the whole ’70s feeling,” said designer Amahlia Stevens. Classic black bikinis with gold accessories and accents made for the perfect day-to-night look. The show later transitioned into deep, saturated solid tones that felt clean and looked expertly constructed.
Swim Week favorite Mara Hoffman now has another smart and effortlessly stylish collection under her belt. Her signature Aztec and tribal inspirations were carried forward with the addition of mosaic prints and sharp cut-outs. The one-pieces and fluid ready-to-wear dresses made the strongest impressions, with several donning cute bustier tops and flowing silhouettes. Backstage, Make Up For Ever makeup artist Lottie Stannard created a sultry eye and bronzed complexion. “We're doing a full eyebrow and contoured face—sun-kissed, like they've been out in the desert,” said Stannard.
Red Carter relived the disco days with his presentation of metallics, groovy colors, and sexy silhouettes. With help from celebrity stylist Danny Santiago, Carter put on a show with elaborate headdresses, wigs, and Eastern ornamentations. The collection also featured geometric designs, monokinis, and relaxed ruffles.
L*Space by Monica Wise rocked MBFW with flirty fringe and textured prints. The two featured collections—Maio Swim and Wise’s signature L*Space—took the crowd on a one-way trip to the Arizona desert. Subtle hues of pink and blue were contrasted by reptilian panels, pops of tangerine, and tribal touches. Wise broke up the show by painting several models bronze, which had a brilliant effect against the brightly colored suits.
Ank by Mirla Sabino's 2013 Voyage collection was the definition of sophistication. We saw color-blocks, organic screens, and a halter suit with an elegant sash. Cuts ranged from modest, high-waisted two-piece suits to sexy string bikinis. Blousy tunics and cover-ups were just the right length.
Models clad in Union Jack suits and bright pink, yellow, and blue wigs opened the show at Wildfox. Floral suits, ultra-sheer dresses, and drawstring pants slightly reminiscent of sleepwear followed. Most memorable was the energy of the models, who were clearly having fun giving high-fives, winks, and twirls down the catwalk.
The sweet & sexy Victoria Secret model attended our Swim Issue cover party.