by tracy goldberg
Limited-edition and exclusive sneakers aren’t the only things that keep Addict’s customers loyal. Store founder Eric Guedj explains just how far his fashionable sneakers can take you.
Uncharted territory: In the beginning at Bal Harbour, no one understood what I wanted to do. The vendors said to me, “Eric, you cannot sell sneakers next to Chanel.” Once we opened, they saw the niche to sell very high-end sneakers to high-end customers.
Hip-hop society: Our regulars include Diddy, Usher and Craig David; they know if there’s a new shoe released, we’ll be the first to get it.
Custom collaborations: For the last year we’ve had a huge buzz with the Jeremy Scott for Adidas line. He did some crazy stuff with clothing and shoes.
Cutting edge: Our customers run the gamut. We have locals, tourists, collectors, men and women who range in age from five to 77. They come here for something fashionable and something a little different.
Out on the town: Now you can find sneakers to match your tuxedo. People are demanding more and more high-end materials like croc, ostrich and iguana so that they can wear them with pants or a suit.
Ahead of the curve: I’ve always been fond of sneakers; it’s a way of life. I stay current by traveling a lot and paying attention to what my three children are into.
HIS TOP FIVE PICKS
1. Pirelli P-Zero Rex driving shoe
2. Alexander McQueen for Puma AMQ Scarred Street
3. Jeremy Scott for Adidas ObyO Wings
4. Lacoste Europa VR
5. Pantofola d’Oro Kangourou
PHOTOGRAPH BY HAMID KOOTVAL
Cover shoot: Behind the scenes with Pitbull for the October 2014 issue of Ocean Drive magazine.