MediRocks: Jewelry That Saves Lives
March 06, 2012 | by —MARIA TETTAMANTI | Homepage
Vazquez with a MediRocks bracelet
After being diagnosed with epilepsy, Aliette Vazquez set out to create fashion-forward medical alert jewelry with her line, MediRocks. Here, the Miami native shares her story and explains why MediRocks is particularly helpful to children and teens with severe medical conditions.
What led you to create MediRocks?
ALIETTE VAZQUEZ: MediRocks was the result of my personal need. After developing epilepsy, my doctors instructed me to wear a medical alert. [But] the medical alert jewelry I found was generic and geared toward an older customer. Epilepsy I can handle, but tacky accessories is a no!
What kind of materials do you work with?
AV: We use natural material, such as white brass. It is then dipped in 14-karat yellow or white gold. We also use genuine leather and fun stones, like tiger’s eye and wooden beads. And everything is made in the USA!
Apart from the style factor, why else do you think there is such a need for MediRocks?
AV: MediRocks helps all the kids who have severe allergies, diabetes, and [other afflictions]. If they feel comfortable and ‘cool’ with their medical alert, they will be more inclined to wear this life-saving accessory and create awareness around them.
We go behind the scenes with musician and actress Zoë Kravitz at her Ocean Drive photo shoot.