New Arrival: Joe’s Jeans

April 16, 2012 | by —Liana Lozada | Homepage

This Saturday (April 21), the search for the perfect pair of denim gets a little bit easier as Joe’s Jeans opens its first South Florida outpost in Aventura Mall. Joe’s ability to effortlessly fuse comfort with style has made it a favorite among celebrities like Katie Holmes and Whitney Port.   

The Miami store will be the lifestyle brand’s sixth nationwide location, joining the ranks of New York, Santa Monica, and San Francisco. Miamians will be particularly delighted at the array of colored and printed denim on display (think Aztec prints over geranium red and floral crop pants). For short and skinny jean fans, the brand stocks styles in 55 vibrant spring shades.

Guys can peruse an assortment of dark washes, easy tees, and cotton button-ups. Don’t miss the opening day party featuring sounds by DJ Dutch and vintage tote giveaways with any purchase. 1951 Biscayne Blvd., Aventura

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