SL Miami Quietly Causes a Stir
January 24, 2013 | by —LIANA LOZADA
photography courtesy of Seth Browarnik/Startraks Photo | Homepage
Though the opening was low-key in comparison to the fanfare of most Miami club debuts, SL Miami has already drawn a guest list worth of gushing over. Zoe Saldana and Gabrielle Union made their mark New Year's Eve, while Naomi Campbell and Cameron Diaz stealthily swung by this week. Covertly nestled in the basement of the James Royal Palm Hotel, SL Miami is adjacent to the recently opened Catch restaurant—both projects are operated by the New York-based EMM Group. Owners Eugene Remm, Mark Birnbaum, and Michael Hirtenstein (who Ocean Drive spoke with recently) partnered with locals Michael Malone and Marko Gojanovic to create the metropolitan-meets-Art Deco SL Miami, with its intimate, neon-lit den of gold and jewel-toned glass walls, x-ray light panels, and plush banquettes. Prop up at the bar and you’re bound to witness something Page Six-worthy. 1545 Collins Ave., Miami Beach, 786-224-7200
Go behind the scenes with Elle Macpherson during her Ocean Drive photo shoot.