2013 Audi S8: An “S” for the Best
Audi aficionados knew exactly what was expected when the German purveyor of luxury cars announced their new line of “S” performance vehicles including the S6, S7 and S8, which is the company’s four-door breadwinner in terms of power output and performance. But how could that be with the fierce and mighty V10 being supplanted for a smaller, more efficient twin-turbo 4.0-liter V8? It’s called German evolution.
Audi changed degrees with enhancements to their renowned quattro all-wheel drive technology, presented fascinating new products like the Q7, R8, and A7, enriched their interior cabins from an already stellar platform, and introduced magnificent engineering technology to ensure that the driving experience is pleasurable and safe. Now, the 2013 S8 is a new topic of conversation. The twin-turbo, 4-liter V8 produces 520 horsepower, helping the aluminum space frame go from 0 MPH to 60 MPH in 3.9 seconds. Mate the powerplant with Audi’s 8-speed Tiptronic automatic transmission with manual shift mode, and the vehicle achieves 15-city MPG and 26-highway MPG. Cylinder on Demand also aids in this mileage by transitioning eight cylinders to four cylinders when full power is not required. For example, fuel reduction at 55 MPH is 12%.
As for the interior, I felt special to say the least as the 22-way, diamond cross-stitched sport seats massaged me pleasantly. My mocha leather cabin was infused with a plethora of carbon fiber to intensify the level of craftsmanship of this German touring sedan, including the gear selector, seatbacks, dash, and center console. As I gripped the thick 3-spoke leather wheel and ignited the red Start/Stop button, the needles on the gauges rotated, the LCD screen rose from its embedded position, and the acoustic lenses from Bang & Olufsen’s big-ticket, concert-themed sound system emerged out of the dash. LED lights can also brighten up the cabin when needed.
Audi Connect, launched in the “A” cars, uses an array of various multi-media technologies along with Audi’s Multi Media Interface (MMI) for driver convenience. MMI is one of the most advanced telematics systems in the auto industry. When inputting the address in the Google Earth navigation system—which displays from the aforementioned LCD screen—superior visual computing takes over and guidance is enhanced by displaying satellite and 3D images of buildings and places of interest, as well as “Street View.” Online searches also come from Google, just as on your smartphone or laptop, and you receive weather, gas prices, RSS news feeds, and sports scores. Speaking of your smartphone, up to eight devices can connect wirelessly and search the web by way of the S8’s T-Mobile-provided hotspot. The first six months of hotspot ownership are free, with a separate monthly fee charged thereafter.
Once you reach your destination and step out to look back at the vehicle, you know you have properly arrived. With a massive grille that dominates the fascia and front air intakes, the larger 21-inch 5-star bladed rims and matching aluminum optic side view mirrors, and quad exhaust, this is not a typical A8 but an “S” driven by the very best. All you need to justify your $110,000 purchase.
Cover shoot: Behind the scenes with Pitbull for the October 2014 issue of Ocean Drive magazine.