The excitement from March’s tournament has finally died down—which means it’s the perfect time to start gearing up for the 2015 Open: rebranded and better than ever.
Looking down on the 2014 Open.
Notice anything different about the Miami Open? This week IMG announced that Miami’s biggest tennis event has a new name, signaling the start of a five-year presenting sponsorship by Itaú, the largest privately owned bank in Latin America. Starting now, those in the know should refer to the tournament as the “Miami Open presented by Itaú” and mark their calendars for March 23, 2015, when the two-week tennis event begins at Crandon Park Tennis Center on Key Biscayne.
With the Open's new identity comes a colorful new logo developed by Itaú’s in-house design team, as well as a newly branded experience starting at the entrance, where tennis fans can anticipate shopping and food in a high-end atmosphere. In a statement, Miami Open Tournament Director Adam Barrett said that he hopes the new model for the Open will continue to attract international and local fans alike.
What else can you expect at the 2015 Miami Open presented by Itaú? One can only hope that Serena Williams goes for her eighth trophy in the women’s singles. (Her seventh win this year earned her the record for the most in tournament history.) We also look forward to seeing the Bryan brothers play for their fourth win at Crandon Park.