The Ultimate Parking Space
May 10, 2013 | Pursuits
For our April issue car feature, “Speed of Sight,” Ocean Drive brought some of the most sophisticated vehicle brands together to present their latest ultra-luxury, exclusive models. But photographing these mammoths of opulence presented an interesting challenge. A group composed of a Bentley Continental GT Speed, an Audi R8, a Porsche 911 Carrera, and a Maserati GT Sport would swallow an ordinary studio space. They required an equally elevated level of luxury—so Ocean Drive turned to 1111 Lincoln Road.
Barely three years old, the Herzog & de Meuron-designed structure rising above Lincoln Road and Alton Road has already become a signature landmark in Miami Beach, with its stark elegance and dramatic lines. “I thought it would be interesting to juxtapose the sleek surfaces and lines of these incredible cars against the raw interior of the building,” says award-winning architectural photographer Claudia Uribe, who shot these vehicles on the garage’s seventh floor.
That level in the structure, with its 34-foot-high ceilings, 25,000 square feet of space, and sweeping views of Miami Beach, doubles as a highly coveted event location—and Ocean Drive has not been the first to make use of it to highlight luxury autos. Ferrari hosted an exclusive party there during Art Basel Miami Beach 2011, where it unveiled the 458 Spider; days later, BMW launched its line of electric cars, including the BMW i3 and BMW i8 Concept cars there. The space, in fact, is a favorite of the Art Basel crowd, hosting the most exclusive events during the art week; this last December, the Moncler 60th anniversary dinner—hands-down the most sought-after invitation during Art Basel—was held there.
The Ocean Drive shoot took two days, with two cars being shot each morning. Once the vehicles arrived at the garage, they were driven to the seventh floor and positioned accordingly, with the team of 1111 Lincoln Road making sure that every need for the shoot was met, including preparation of the surrounding areas and helping to coordinate the safe transport of the vehicles, as well as any additional catering needs. The end result? A stunning eight pages of glossy cars, powerful interiors, and Miami flavor. 1111 Lincoln Road, Miami Beach, Ste. 760, 305-538-9320, ext. 101
Go behind the scenes with Elle Macpherson during her Ocean Drive photo shoot.