Adidas by Stella McCartney Arrives on Lincoln Road
May 02, 2014 | by lauren finney | Style & Beauty
Adidas by Stella McCartney chooses Miami for the line’s first US retail shop.
Stella adizero 2.0 sneakers in fresh aqua/white/ultra glow, Adidas by Stella McCartney ($160).
Designer collaborations are ubiquitous these days, but nine years ago, Stella McCartney’s partnership with Adidas was groundbreaking. Now, the first US outpost of Adidas by Stella McCartney has arrived on Lincoln Road. “Miami is the perfect place to showcase the collection focused on style and performance,” says McCartney.
Divided into categories for swim, running, cycling, studio, yoga, tennis, and weekenders, the brand has plenty to offer active Miamians, including the new Adidas by Stella McCartney barricade Youth line that caters to the next generation of stylish tennis players and the adizero footwear collection for fashion-forward training.
Available in seasonal-chic colors with a cool, transparent mesh accent, the Stella McCartney Adidas adizero 2.0 running shoe is a hip fusion of style and performance-enhancing technology. Coupled with Adidas’ sprintframe design, these trainers not only look light, but feel light, too.
Considering that both Stella McCartney and Adidas focus on sustainability efforts in their businesses, it’s no surprise that the collection includes 39 highly sustainable pieces from apparel to accessories in which Adidas Better Place Program principles—low waste; eco-friendly materials like organic cotton, recycled yarn, and Tencel—are employed to reduce the carbon footprint.
The newest piece of technology, called Dry Dye, is used on select tank tops and shorts and eliminates the need for water in the dyeing process. “I’m really proud to offer a collection that incorporates sustainable elements wherever possible,” says McCartney. “We continuously strive to find new ways to do our bit for the environment.” 1111 Lincoln Road, Miami Beach, 305-532-5455
PHOTOGRAPHY BY JEFF GALE
Cover shoot: Behind the scenes with Pitbull for the October 2014 issue of Ocean Drive magazine.