A Watch for Sportscar Enthusiasts

December 02, 2010 | by —Roberta Naas | Watches


When it comes to the inspiration for the newest timepiece in the Ralph Lauren Sporting Watch collection, it’s easy to say why Lauren looked to one of the most famous automobiles—the Bugatti—in his own private car collection. “Every Bugatti is in a certain way an art object, from its dashboard to its tooling to its engine,” he says. “Every detail on the car is like fine art, or maybe I should say like a very fine watch.” 

The new timepiece design recalls the interior dashboard and trim of Lauren’s 1938 Bugatti Type 57SC Atlantic Coupe: a stainless steel case has a unique dial design in rich elm burl wood, and the black leather strap echoes the car’s seats. And a superb mechanical manual-wind movement—courtesy of the legendary IWC brand for Ralph Lauren—matches the iconic look of the watch. (The caliber RL98295 consists of 156 parts, offers 45 hours of power reserve and features Cotes de Genève and perlage finishing on the plate.) 

The model is so new that it has yet to be shown to the public at large. Slated for an unveiling at the prestigious Salon International de Haute Horlogerie (SIHH) in Geneva in January, the watch will retail for $13,200 when it reaches US stores. 



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