Burberry Brings British Design to the Wrist

December 28, 2012 | by —Roberta Naas, atimelyperspective.com | Watches

Burberry—the brand famed for its trench coats—moves to the wrist with an all-new line of timepieces aptly named The Britain. As expected, the collection is a powerful blend of classic tradition and modern attitude. Says Christopher Bailey, Burberry Chief Creative Officer and designer of the line, “The Britain marries our heritage and functional design values with modernity and innovation, creating a watch that is as elegant as it is relaxed.”

The design of the watches is all about detail—with iconic influences from the trench coat making their way into the watch via D-rings and dial colors to strong bolts that hold the case much like the hardware that closes the coats. The case shape is a rounded octagonal that is comprised of 32 parts, and is finished with transparent sapphire casebacks on the automatics and with SuperLuminova hands. In the collection: a power reserve automatic, housing a Soprod 9040 mechanical three-hand movement with 40 hours of power reserve and Incabloc shock protection.

The automatic watch houses an ETA 2824 caliber and offers hours, minutes, small seconds, and date; the chronograph consists of a Ronda 5040.D movement. There is also a quartz version. The watches are Swiss made and the mechanical pieces house self-winding movements. The collection retails from $995 for the quartz models to $3,995 for the Power Reserve.

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