Cvstos' Motorcycle-Inspired Watch
The Cvstos Challenge Dani Pedrosa is a limited-edition line.
Known for its bold timepieces, watch brand Cvstos has joined forces with Spanish MotoGP motorcycle racer Dani Pedrosa to create a limited-edition line of Challenge Dani Pedrosa watches. The limited edition will consist of 26 pieces in titanium and 26 pieces in orange aluminum—reflecting Pedrosa’s lucky number 26.
A bold, bright eye-catcher, the watch is designed to emulate Pedrosa’s bike with subdials that resemble brake disks, push buttons that recall the brand handlebar, a power reserve that reflects the fuel gauge, and an oscillating weight in the shape of the spoke wheel rims. The side vents on each case side recall the air intakes of a motorbike, and the crown is finished to look like a flywheel. The aerodynamic, multi-part case is designed to be light-weight and powerful. The Dani Pedrosa logo is etched into a plate at 9 o’clock. The automatic chronograph features a sapphire caseback for viewing the movement. A fast, colorful, and precision-driven package, the Challenge Dani Pedrossa watch retails for $22,000.
Founder and editor-in-chief of ATimelyPerspective.com, Roberta Naas is a veteran award-winning journalist in the watch industry with more than 25 years of experience. She was the first woman watch editor in the US market—breaking in to an “all boys network” with a pioneering spirit that would be her signature to this day. Naas brings responsible, factual—yet always timely and insightful—reporting of the watch industry to the forefront.
Cover shoot: Behind the scenes with Pitbull for the October 2014 issue of Ocean Drive magazine.