Porsche Design Creates Watch with Patrick Dempsey's Racing Team
How did Porsche Design and revered Hollywood actor, Patrick Dempsey, team up for a limited-edition watch?
Porsche Design Dempsey Racing Limited Edition Chronograph
—ROBERTA NAAS, ATimelyPerspective.com
As the designer of the iconic sports car, the Porsche 911, Ferdinand Alexander Porsche was known as a true functionalist and minimalist. When he left the car company to found Porsche Design in 1972, the focus was clearly on producing purist luxury items. Among them: watches.
Throughout the years, Porsche Design has had multiple breakthroughs in the watch industry. The brand was the first to make an all-black chronograph, styled after motorsports, as far back as 1972, and in 1980, Porsche Design became the first to make a watch completely out of titanium. These feats, among others, demonstrated not only what this company was capable of in terms of design, but also that it was a breakthrough brand in the watch world, as well. Today, Porsche Design is renowned for its unique and unusual purist design philosophy and iconic style. It continues to excel—especially in the world of timepieces.
Patrick Dempsey at Laguna Seca with Dempsey Racing
The Dempsey Racing professional team was created in 2007 and co-founded by Patrick Dempsey, whose off-screen life has revolved around motorsports for more than a decade. Dempsey’s fellow co-founder is his longtime teammate, Joe Foster, who has raced professionally for more than 30 years.
The caseback features a sapphire crystal for viewing the specially finished rotor.
With this powerful combination of racing and design, it is no wonder that the new Porsche Design Dempsey Racing Limited Edition Chronograph watch is an exclusive version of the Porsche Design dashboard chronograph and a grand blend of Porsche Design’s spirit and Dempsey Racing needs. The watch features a sleek and sporty brushed titanium case that engulfs a matte black instrument cluster dial, accompanied by white luminous numerals. The hands are dark rhodium-plated with luminous white inserts, and reach closer to the tachymeter scale to allow for more accuracy when measuring speed. The seconds hand has a red tip for added ease of reading. It offers chronograph functions of 12-hour counter, minutes a small seconds, as well as date indication. The watch is powered by the automatic caliber ETA Valjoux 7753 with a Porsche Design energy-optimized rotor.
Every part of the watch flows just as well as the aerodynamics of a Porsche, making the watch look fast even while strapped on the wrist. It features a screw-down titanium case back with center sapphire crystal. The case portion is engraved with the Dempsey Racing logo and the limited-edition number. Though this watch was born on the track, it is water resistant in up to 100 meters. The case, bracelet, and clasp are entirely made of titanium for ultra-light weight. Only 50 pieces will ever be made, selling worldwide at Porsche Design stores for about $6,250.
Founder and editor-in-chief of ATimelyPerspective.com, Roberta Naas is a veteran award-winning journalist in the watch industry with more than 25 years of experience. She was the first woman watch editor in the US market—breaking in to an “all boys network” with a pioneering spirit that would be her signature to this day. Naas brings responsible, factual—yet always timely and insightful—reporting of the watch industry to the forefront.
Cover shoot: Behind the scenes with Pitbull for the October 2014 issue of Ocean Drive magazine.