On Paris Time with Van Cleef & Arpels
by roberta naas
The newest additions to Van Cleef & Arpels’ Poetry of Time collection is a continuation of the narrative that began in 2007 with the Poetic Complication Lady Arpels Féérie. This year’s Lady Arpels Poetic Wish silhouettes the young woman against the Eiffel Tower. She moves slowly to the center of the watch to indicate the hour. A second automaton—a cloud—drifts toward her, and the bells of Notre Dame chime when they meet. A kite flies up the river Seine to indicate the minutes.
On the men’s Midnight Poetic Wish, a young man moves past Notre Dame to indicate the hour. Again, the cloud moves toward him, and the cathedral bells ring when they meet. A diamond shooting star flies across the sky to indicate the minutes. “It is important for us to tell a story with each of our watches,” says Nicolas Bos, president and CEO for the Americas and worldwide creative director of Van Cleef & Arpels.
The new Poetic Wish watches house patented mechanical movements created by famous watchmaker Jean-Marc Weiderrecht and feature a central opening for the hammers of the repeater mechanism. The craftsmanship of the dials includes gold engraving, miniature paintings, mother-of-pearl inlay, and gemstone settings. Each watch is crafted in 18k white gold and is presented in its own extraordinary cabinet made of precious woods and mother-of-pearl inlay. The boxes, too, tell the story of the Poetic Wish watches, and when the top and bottom are put together, the young lovers are united.