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I AGREE

1 Hotel & Homes Opportunity

    

1 Hotel & Homes South Beach + GREENGALE PUBLISHING

1 Hotel & Homes South Beach has the opportunity to own a sponsored content program with GreenGale. During 2017, our unique platform of print, online, social media, and email marketing will include custom content that will showcase different aspects of 1 Hotel & Homes South Beach, with a particular focus on elements important to your marketing objectives, including luxury amentities, the "Mind & Movement" program, and beach memberships.

The program will serve to generate awareness for 1 Hotel & Homes South Beach among our engaged audience in both South Florida and New York/Hamptons markets - driving traffic to the brand's website, and ultimately increase reservations.

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PARTNERSHIP STRATEGY

Digital

GreenGale will work in consultation with 1 Hotel & Homes South Beach to create and promote engaging online content in the following markets:

- Ocean Drive (oceandrive.com)
- Gotham (gotham-magazine.com)
- Hamptons (hamptons-magazine.com)

The program will consist of 4 elements:

1. Sponsored Content

GreenGale will produce custom content relating to 1 Hotel & Homes South Beach. Our online editors will work closely with your team to develop topics that are in line with your marketing goals and objectives. Possible topics ideas could include a combination of (but are not limited to):    

"The New Amentities At 1 Hotel & Homes South Beach Need To Be Seen To Be Believed"  
"Why A Trip To 1 Hotel & Homes South Beach Is The Perfect Cure For Winter Blues"  
"Mind & Movement: How 1 Hotel & Homes South Beach Is Redefining Wellness"  
"Tired Of Winter? Here's 10 Things To Do In Miami This Winter"  

GreenGale will ensure that the content resonates with your target audience, while still being timely and relevant to our readers. All content will contain custom CTA encouraging people to visit 1homessb.com/southbeach.

2. Email Marketing

1 Hotel & Homes South Beach has the opportunity to reach our list of high-quality, opt in subscribers via our email marketing program, with inclusion in both of the following:   
Monthly e-newsletters, via promo edit or leaderboard display ad.  
Dedicated e-blasts. Content can be determined after consultation between 1 Hotel & Homes South Beach & GreenGale content editors, but could possibly include a giveaway/competition (such as a free weekend at 1 Hotel & Homes South Beach). GreenGale is then able to provide 1 Hotel & Homes South Beach with the user data (including email addresses) of all subscribers who click to enter, for 1 Hotel & Homes South Beach to use for their own purposes.

3. Social Media Promotion

GreenGale will promote 1 Hotel & Homes South Beach to our engaged followers via our social media channels. Content can be determined after consultation between 1 Hotel & Homes South Beach & GreenGale content editors.

4. ROS Advertising

GreenGale will provide 1 Hotel & Homes South Beach one month ROS advertising at 33% SOV (970x90 large leaderboard, 300x250 medium rectangle, 300x600 half page, and 728x90 interstitial).

 

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Print

GreenGale Publishing’s lifestyle publications connect with the affluent and the aspirational socially sophisticated resident and visitor, through a format that’s uniquely fast-paced, modern, edgy, uber-local and highly relevant. Filtered through the highest standards of what’s new, cool and need to know, keeping our reader always ahead of the curve.   

Spreads in GreenGale magazines ensure the 1 Hotel & Homes South Beach brand message is delivered to our affluent, sophisticated and culturally-astute readers.

1 Hotel & Homes South Beach will receive:

- Ocean Drive magazine: paging in March, May/June, October, and December 2017 issues
- Gotham magazine: paging in Spring, Fall, and Late Fall 2017 issues 
- Hamptons magazine: paging in Memorial Day, July 4th, Summer Issue 7, and Summer Issue 9 2017

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Markets & Deliverables BREAKDOWN

 Ocean Drive (oceandrive.com)
(2) sponsored posts, each with 2 weeks placement in homepage rotator (content to be
determined after collaboration between GreenGale editors and 1 Hotel & Homes South Beach)
(2) dedicated e-blasts, with option for user data-share
(1) placement in e-newsletter (either promo-edit or leaderboard)
(1) month top leaderboard ROS advertising, at 33% SOV

(1) month medium rectangle ROS advertising, at 33% SOV 
(1) month half-page rectangle ROS advertising, at 33% SOV
(2) sponsored Instagram posts
(2) sponsored Facebook posts
(2) sponsored Twitter posts

 Gotham (gotham-magazine.com) 
(2) sponsored posts, each with 2 weeks placement in homepage rotator (content to be 
determined after collaboration between GreenGale editors and 1 Hotel & Homes South Beach) 
(2) dedicated e-blast, with option for user data-share
(1) placement in e-newsletter (either promo-edit or leaderboard)
(1) month top leaderboard ROS advertising, at 33% SOV
 
(1) month medium rectangle ROS advertising, at 33% SOV  
(1) month half-page rectangle ROS advertising, at 33% SOV 
(2) sponsored Instagram posts 
(2) sponsored Facebook posts 
(2) sponsored Twitter posts

 Hamptons (hamptons-magazine.com
(2) sponsored posts, each with 2 weeks placement in homepage rotator (content to be 
determined after collaboration between GreenGale editors and 1 Hotel & Homes South Beach) 
(2) dedicated e-blast, with option for user data-share
(1)
 placement in e-newsletter (either promo-edit or leaderboard)
(1) month top leaderboard ROS advertising, at 33% SOV 
(1) month medium rectangle ROS advertising, at 33% SOV  
(1) month half-page rectangle ROS advertising, at 33% SOV 
(2) sponsored Instagram posts 
(2) sponsored Facebook posts 
(2) sponsored Twitter posts

All assets can be activated at any point during 2017 months program to align with marketing goals. 

Digitial Package Commitment: $20,000

Print and Promotional Assets:
- Ocean Drive magazine: paging in March, May/June, October, and December 2017 issues, $16,000 ($4,000/page)
- Gotham magazine: paging in Spring, Fall, and Late Fall 2017 issues, $15,000 ($5,000/page)
- Hamptons magazine: paging in Memorial Day, July 4th, Summer Issue 7, and Summer Issue 9 2017 $16,000 ($4,000/page)
Print Advertising Commitment: $47,000

Total Commitment $67,000


Our Audience

Through our strategic distribution model and significant investment in verified data from Nielsen Claritas, GreenGale Publishing is the only regional, lifestyle publishing company that is guaranteed to reach the sophisticated and affluent audience in each of our cities.

• Annual Household Income of $250,000 or More

• Income-Producing Assets of $750,000 or More

Stats

• Our sites receive over 180,000 unique visitors a month, and generate over 390,000 pageviews

• We maintain a strong social presence across the US, with 81,000+ Twitter followers,  117,000+ Facebook likes, and 104,000+ Instagram followers.  

• We also have a strong email marketing platform, with 36,000+ opt-in email addresses.

Architecture

• Our sites use a custom PHP backend, which allows us greater flexibility with custom content than our competitiors. Sites are fully scalable, and optimized for desktop, tablet, and mobile. 

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THE Greengale VISITOR

 

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VIDEO - ABOUT Greengale Publishing

For further information, please contact:  

Michelle Chala 

michelle.chala@greengale.com
305.531.8510